1. Website Design

            Website design implies to a process to design the websites. Sigma Infotech designs high quality robust, secure, interactive, good looking, user friendly and search engine friendly websites. The high quality websites provide competitive advantage, return on investment and generates trust on the consumers. Further, our designs are cost-effective and in conjunction with the requirement of the client and end-users. Moreover, our websites follow the standards and provides the following:

                o Robust System
                o Transaction security
                o Logging Security
                o Reliability
                o Fault tolerance
                o Persistence
                o Performance
                o Scalability
                o Re-usability
                o Easy integration

            Research suggests that a good web design facilitates a user’s perception of web-browsing leading to the performance of the user. The good navigation and flow helps the cognitive processes during the Website browsing and establishes trust on the website especially in relation to user performance. Additionally, the website increases the Brand image of the company as well as start a new channel for business i.e. e-Commerce.

         2. Consumer friendly website design

            Consumer friendly website design primarily implies to user friendly, soothing to eyes in terms of navigation and colour combination. On the contrary, badly designed Websites frustrate users and cause them to leave as they cannot find what they are looking for. Further, this leads to a serious potential loss of online sales. Moreover, it initiates negative experience based on bad Design, information not update, difficult to use and navigate and taking a lot of time in searching specific information. Website provides a virtual arena for sale and design definitely plays an important role.

         3. Benefits of website design

            The benefits of website design is directly proportional to incorporating user into Website design in that it could lead to better human–computer interaction. Every day thousands of websites are developed. A user has to learn and understand before using the website in an appropriate way. An effective website design will shorten the user’s learning curve. Additionally, it influences a user’s perceived trust of the Website and his/her behavioural intention.

         4. Colour appeal in website design

            Colour has the potential to elicit emotions or behaviours of an individual. Moreover, colour treatments provide a distinct impact upon the website. Moreover, the colour website provides trust and distinguishes it from other websites. The colour approach is basically in conjunction with the company or the logo of the company.

         5. Consumer trust on website design

            It is difficult to create consumer trust in the virtual environment. The website design significantly affects online purchasing behaviour. The consumer is not viewing the product and paying the money without any assurance. Further, only means of interaction is a website and definitely customers need a high level of trust to purchase through the website. The trust subsequently impact on the intention to purchase on customers. Consumers have possibility to change the website frequently to purchase the product; therefore, the trust of consumers is required on the website. The trust is further stretched by high quality service and consumer satisfaction which helps in the recurring online repurchase.

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